Libby Hemphill, Associate Professor at the School of Information and Associate Director of the University of Michigan's Center for Social Media Responsibility, comments on the impact of Facebook's recent rebranding announcement.

From the article "Hemphill said Zuckerberg 'should start by doing more to address misinformation and toxicity on Facebook, Instagram, WhatsApp and his other properties. The platforms will still exist and operate nearly the same. Changing its name doesn't change its problems. The problems we see on these existing platforms will likely appear in Horizon and in hardware-specific worlds, too. The fundamental challenges of connecting people safely will still plague him and the company.' "

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